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How to find conflicts for your brand storytelling
In order to create effective storytelling strategies, brands must resist their habitual tendency to want the general consensus of the total population. They must instead be bold and put down roots in...
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10 Reasons to Be Grumpy about Strategic Planning
Jon Steel, the legendary strategic planning guru and author of famous brand planning bibles like Trues, Lies and Advertising and Perfect Pitch was a guest speaker in Noisy Thinking. The event,...
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Why Ad Blocking Is Booming?
Ad Blocking services are booming because we, marketing people, are failing to create relevant and likable digital advertising. The more intrusive and harassing our advertising becomes, the more people...
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